QUALITY CE PROGRAMS EQUAL INCREASED ProDUCT SPECIFIcations

Reaching architects and spec writers effectively requires more than just a do-it-yourself approach. AIA continuing education stands out as one of the most potent tools for building product manufacturers to connect with these influential professionals. In the world of education, specification is the key, and architects must be well-versed in the benefits, applications, limitations, and costs associated with a building product to specify it correctly. Let us guide you through the process of developing a tailored AIA continuing education (CE) course or entire program, ensuring that your brand stands out in this vital arena.

AIA Continuing Education is not just a box to check; it's a requirement for AIA members to maintain their professional membership. With architects mandated to complete eighteen Learning Units (LU) hours of continuing education annually for membership renewal, the demand for quality educational content is immense. Of these hours, a minimum of twelve must focus on Health, Safety, and Welfare (HSW) topics, making the development of an AIA HSW/LU CE course a strategic move for building product manufacturers.

Creating an AIA course requires precision and adherence to AIA continuing education requirements. Let us be your roadmap. From course length and content guidelines to presenter qualifications, we ensure that your course is not only informative but also meets AIA standards. Our team assists you in crafting unbiased, non-promotional content that adds value to architects and spec writers while complying with AIA guidelines.

Successfully navigating the post-approval phase involves strategic promotion. As an AIA CES Approved Provider, you gain the freedom to market your course via various channels, including your company’s website, emails, and brochures. Leverage the AIA CES logo to showcase your credibility, and use the approved formats of face-to-face courses, webinars, and online anytime courses to cater to diverse learning preferences.

Lunch & Learns: Old School meets New School

Architects are eager to engage with you, and well-crafted educational initiatives offer an excellent avenue for connection. These initiatives not only provide valuable insights into the product categories you offer but also cater to architects who play a key role in specifying these products. Notably, a significant number of architects express a preference for in-person opportunities, such as "lunch and learns," as one of their favored ways to interact with manufacturers, however many of these are now conducted virtually or in a hybrid format. 

Webinars: An Interactive and Cost-Effective Platform

Webinars present a unique opportunity to engage with architects cost-effectively. During a one-hour AIA webinar, you can educate hundreds of architects about your products, gather valuable market data through polls and surveys, and eliminate travel expenses.

Online Anytime Courses: Your Brand Ambassador 24/7

Online anytime courses offer a continuous presence for your brand, working for you 24/7. However, quality matters, and our experts ensure your content goes beyond traditional formats, incorporating engaging video and animation to captivate your audience.

At the end of the day, building product manufacturers seek an increased specification position. Our AIA continuing education services equip you with the necessary tools and resources for success. 

Have you developed an AIA CE course yet? If so, let us do a complimentary, comprehensive review of your current program... if not, let us guide you on the journey to reaching architects effectively through continuing education.